Ram Trucks (formally known as the Ram Truck Division) is a United States-based brand of light to mid-weight pickup trucks established in 2009 as a division of Chrysler Group LLC, a consolidated subsidiary of Italian multinational automaker Fiat Chrysler Automobiles NV. It was formerly known as the Dodge Truck Division.
Ram Trucks was established as a division of Chrysler in 2009, as a spinoff from Dodge, using the name of the popular Dodge Ram line of pickups that is now sold under the Ram banner. According to Chrysler, the Ram brand will concentrate on "real truck customers," rather than casual truck buyers who buy trucks for image or style.
The Ram brand was created following Chrysler's acquisition by Italian automaker Fiat Chrysler Automobiles NV, and the plans called for Dodge switching to an exclusively car-based lineup with all pickup and future heavy-duty trucks by Chrysler being sold under the Ram brand. This was to start in the 2010 calendar year. There is also a possibility of adopting the Fiat Ducato commercial van which became the Ram Promaster to fill the gap of the Sprinter which Daimler ended production in 2008. The goal was to increase truck sales "from today's 280,000 to 415,000 by 2014"
Executives at Chrysler have stated their intention to compete in the semi-trailer truck category with Ram, a possibility that is aided by Fiat's ownership of Iveco and an already available network of Dodge dealers. Even though the Ram trucks are marketed separately from Dodge cars, Former Ram Division President Fred Diaz stated, "Ram trucks will always and forever be Dodges. Ram will always have the Dodge emblem inside and outside and they will be vinned as a Dodge. We need to continue to market as Ram so Dodge can have a different brand identity: hip, cool, young, energetic. That will not fit the campaign for truck buyers. The two should have distinct themes."
The Ram brand logo features the head of a , formerly the logo used by Dodge.
Trucks. Also note that from 1927 to 1928, all trucks built by Dodge were actually sold under the Graham name, as that company held the marketing rights at that time.
A Look at the RAM 1500 CUSTIMIZABLE TRUCK:
Innovative
Active Air™ Grille Shutters,,..
Equipped with refined aerodynamic features and plenty of available upgrades, the Ram 1500 is one of our most customizable trucks. With options like our Ram Box® Cargo Management System, available dual exhaust, available wheel-to-wheel sidesteps and available Automatic High Beam Control Intelligent Headlamps, the 2014 Ram 1500 proves that attention to the little things can make a big difference.
A key component of our evolved aerodynamics technology, standard Active Air™ Grille Shutters open to cool the engine when necessary. At highway speeds, the shutters automatically close to reduce drag and improve efficiency.
TONNEAU COVER
Built with efficiency in mind, the available tonneau cover facilitates movement of air over the body. This has a positive affect on airflow and helps to further reduce aerodynamic drag.
Keyless Entry
Available functions range from Keyless Enter 'n Go™ configurations to major controls, including remote vehicle start+, AllSecure™ locking system and panic button.
WHEEL-TO-WHEEL SIDESTEPS
These available sturdy, tubular wheel-to-wheel side steps help improve aerodynamics and performance efficiency. All while making access to the truck bed easier.
Ram (1500, 2500, 3500, 4500, 5500, Heavy Duty, and Chassis Cab) (1981–present)
1500 (ST, Tradesman, Express, SLT, Outdoorsman, Sport R/T, Lone Star, Big Horn, Sport, Laramie, Laramie Longhorn, Laramie Limited)
Cargo Van (C/V) (Base 2011-2012, Tradesman 2013-Present, model 2011-present)
Ram ProMaster (Van 1500, Van 2500, Van 3500, and Chassis Cab) (2013–present)