Mitsubishi, the Japanese automaker once famous for the Lancer Evo and now infamous for the Mirage, plans a U.S. rebound that will revolve around SUVs, crossovers and hybrids, Automotive News reports.
Specifically, the company plans to introduce three new electrified crossovers in the U.S. in the next five years while avoiding entirely the traditional sedan segment once important to the company's health in the U.S.
The all new first vehicle that will be part of this pivot to crossovers and hybrids will be the Outlander PHEV, which will arrive in the spring of 2016. The Outlander PHEV is currently Europe's best-selling plug-in hybrid for almost three years in a row, dwarfing sales of the Nissan Leaf, BMW i3 and Renault Zoe on the continent.
"We are strong in SUVs and four-wheel drives," Mitsubishi CEO Osamu Masuko told Automotive News. "And that is what we would like to focus on as core models in the U.S. market. We have changed direction. We are going to allocate more resources to the areas where we are strong in the U.S."
The next vehicle to make it to the U.S. will be a little roadster style hybrid that will be situated between the Outlander and the Outlander Sport. Another variant of the Outlander itself is relied upon to arrive at some point after 2017, alongside a PHEV form, with the last hybrid before 2020 slated to be an updated Outlander Sport. The recent is because of area in 2019 and will be offered an all-electric flavor notwithstanding the gas adaptation, while the updated Outlander and an anonymous car like hybrid will be offered in gas and PHEV structure.
That is a genuine duty to hybrids and half breed models also unadulterated electrics, but rather left without a friend in the world will be the Lancer and the Galant - they are not being supplanted. The Lancer is en route out one year from now and Mitsubishi does not arrange a swap for the minor and little offering i-MiEV.
With hybrids as of now representing 55 percent of Mitsubishi deals in the U.S., it's anything but difficult to see why the automaker is quick to attempt to pick up piece of the overall industry in these sections. Be that as it may, in the event that you need a Mitsubishi, better get one now before they're all gone.
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