Tuesday, May 20, 2014


Car brands such as Scion and MINI work hard to cultivate a youthful image and court young car buyers. But according IHS Automotive, Dodge has been around since the early days of the auto industry. In the past couple of decades, it has revitalized itself to be a producer of aggressively styled and performance-oriented vehicles.Dodge had the youngest buyers on average of any nonluxury car brand in 2013. And despite the appeal of cars such as the Challenger to baby boomers, the number of 25- to 34-year-olds that buy Dodge vehicles (14.4 percent) is the highest in the industry.

The average age of a Dodge buyer is 48.6 years, followed by Scion, Mazda and Mitsubishi. IHS said that the Durango and Charger attract the youngest Dodge purchasers, at 45.6 and 46.8 years, respectively

On the other end of the age spectrum, even though Buick has worked to change its image as a codger’s car, it has the oldest buyers among nonluxury brands, with an average age of 60 years old or higher. And Buick was the only nonluxury make with the highest percentage of 75-plus buyers, 19.2 percent.

In the luxury category, Land Rover has the youngest buyers, while Lincoln has the oldest.

Land Rover buyers are the youngest on average among luxury, nonexotic makes, followed by Infiniti. The average age of the typical Land Rover buyer is just under 50, and the LR4 model has the lowest average-aged buyer at 46.
IHS reported that the average age of Infiniti buyers has dropped by more than a year since 2011, thanks to the popularity of the JX crossover, whose buyers have an average age of 47.1 years. And even though the Infiniti QX56 and QX80 are the largest vehicles available from the brand, they attract the youngest buyers: 45 and 46 years old, respectively.

At the other end of the spectrum in the luxury space, Lincoln, Cadillac and Lexus appeal to the oldest buyers. The typical Lincoln customer is 61, oldest in the industry and virtually unchanged from three years ago. While the Town Car, with an average customer age of 67, has been discontinued, the typical MKS buyer is now 63, up from 61 three years ago. - See more at: http://blog.polk.com/blog/blog-posts-by-tom-libby/land-rover-and-dodge-appeal-to-the-young-automotive-buyer#sthash.fCPOaSAR.dpuf

The average age of all new-car buyers in 2013 was just under 52 years old, up slightly from two years ago and an increase of one year from 2009. IHS said one reason for this is that the ages of people registering new vehicles aren't always the same as the people driving it. Parents often buy a car for their kids but register it in their own name,

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