Monday, January 11, 2016


Audi' s interest at the 2016 Consumer Electronics Show came down to three things: electrification, digitization, and Self piloted driving car, these three things sound like popular expressions intended to create buildup. Be that as it may, for the German automaker, these things are immeasurably imperative strides in these things are all important steps in pioneering a technological revolution in the industry.                                                                                                                                                                            Take for case the fate of Audi's infotainment and availability systems. One of organization's most unmistakable shows at CES is another inside model of a HMI idea that components huge AMOLED shows with coordinated haptic input. This new show is supplemented by another sight and sound interface motion controls and together, both serve as perfect devices for Audi's new Modular Infotainment Platform, also called MIB2+. The new stage will have the capacity to house an assortment of new online administrations, including Audi MMI interface, a cell phone application that permits Audi proprietors to flawlessly coordinate their autos to vehicle-particular remote administrations. One administration that could discover its way into Audi vehicles sooner rather than later is the thing that the organization calls the first Car-to-X benefit that was additionally gladly showed at CES. This specific administration permits proprietors to get to things such as This particular service allows owners to access items like “traffic light information online”, a service that helps connect cars to the central traffic computer that controls the traffic lights in a specific city.                                                                                                                                                                                                       In addition to its advancements and mobile connectivity, Audi also touched on the future of its dealerships by announcing the Audi VR experience. This particular program is meant to improve customer experience in dealerships by having a virtual reality headset on stand-by. These headsets are there to give customers a chance to experience their dream cars in a virtual setting, complete with all the configured bells and whistles of their chosen model. The days of having to check off the options menu will be eliminated from Audi’s dealerships. Everything a customer would want to see on their cars, be it accessories or options, can be viewed through this VR system.

Last but certainly not least is some big news related to the e-tron quattro concept study, a fully-electric sport SUV that may be launched in 2018. If the e-tron quattro concept study, it could include piloted driving functions, including functions for traffic jams and parking situations. Audi has even developed a central driver assistance controller it calls “zFAS”. This compact module receives information sent to it by a handful of sensors scattered throughout the car and uses the information to compare it with the current environment of the vehicle.                                                                                                                                                                                                                                                        How do you upstage an automaker that unveiled a lot of important technological advancements for the auto industry at the 2016 Consumer Electronics Show? It’s hard, that much I can tell you. Audi really outdid itself, even by its own lofty standards. I mean, it’s one thing to focus a CES presentation on just one technological preview. It’s another thing entirely to drop a lot of them and then promise to have these applications out on the road in the near future.

I’ve always been a big fan of Audi’s aggressive approach in being one of the first to do something in the industry. By all accounts, we all saw that attitude at the CES. From the announcement of MIB2+, to the adoption of virtual reality into its dealerships, to the promise of piloted driving functions for the production version of the e-tron quattro, the German automaker swung for the fences and rounded the bases with the swag of a bonafide slugger. Everything it presented will have real-world applications, even though some of them - hello there, Matrix OLED technology and Matrix laser technology! - is still subject to government approval.

It even stepped into fields it doesn’t have a lot of experience in like health management to present Audi Fit Driver, a “supportive driving companion” whose mission is to help drivers become more relaxed when they step out of their cars than when they stepped into them. When a car company is looking into things like that, you know that it’s made good use of all those midnight oils in burned back in Ingolstadt.


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