Saturday, June 14, 2014


The new Corolla is more visually exciting than those of the recent past, which goes extra for the S trim. In addition to the scarlet S badges affixed to their posteriors, 2014 S models get a prominent chrome-ringed, piano-black grille and a chrome exhaust tip and can be had with unique 17-inch wheels. (The integrated rear spoiler and fog lamps are shared with the Corolla LE.) 

Thankfully, the super-cheesy, pseudo-aero exterior extrusions glued to previous Corolla S models were left out of the product plan this time. Thus outfitted, the Corolla, for the first time in years, can be seen from 40 paces as something other than a bland four-wheeled transportation device for the indifferent.

Introduced in 1966, the Corolla managed to become the best-selling car worldwide by 1974 and has been one of the best-selling cars in the world since then. In 1997, the Corolla became the best selling nameplate in the world, surpassing the Volkswagen Beetle. Toyota reached the milestone of 40 million Corollas sold over eleven generations in July 2013. The series has undergone several major redesigns.

The name Corolla is part of Toyota's naming tradition of using names derived from the Toyota Crown for sedans. The Corolla has always been exclusive in Japan to Toyota Corolla Store locations, and manufactured in Japan with a twin, called the Toyota Sprinter until 2000.

Early models were mostly rear-wheel drive, while later models have been front-wheel drive. The Corolla's traditional competitors have been the Nissan Sunny, introduced the same year as the Corolla in Japan and the later Honda Civic. The Corolla's chassis designation code is "E", as described in Toyota's chassis and engine codes.

The Corolla  has the space, power, and features to meet most people’s needs. It has the Toyota reputation for reliability, so it can bring a premium, despite not engaging the driver as do some of its competitors. Still, it remains a bestseller. If you’re more interested in the destination than the journey, the Corolla is for you.

No comments:

Post a Comment