Monday, February 17, 2014


Volvo has been very busy reinventing itself again with this new Concept  that is loading with touchscreen technology that has almost replaced every button.

The Swedish automaker is showing the luxurious and stylish new Concept You in Frankfurt. Where previous Volvo concept cars showcased electric powertrains or new safety technology, the Concept You hints at upscale finishes and infotainment systems, the likes of which have never been seen on a Volvo. 

The goal  Volvo has set is to not only create car that’s connected to information and entertainment, but also make all driver interaction so intuitive that an owner’s manual is entirely unnecessary. And with a dashboard devoid of vestigial warning lights and unneeded buttons, drivers can concentrate on what they’re supposed to be doing behind the wheel: driving.

“Here, we use a number of touch-screens to replace buttons and controls in order to make the driver totally connected, totally in control,” said designer Peter Horbury. “The technology also helps us to create a refreshingly uncluttered interior.”

In fact, there are four main display areas: a Driver Information Monitor, a heads-up display, a touch screen in the center console and a touch screen between the two rear seats. There are also touch screens attached to the steering wheel.

All that in-car tech sounds like a recipe for distracted driving, but the screens remain blank unless they sense a driver looking at them. To further keep drivers’ eyes on the road, certain controls are locked out for the driver while the car is in motion but still available for passengers. Drivers can also “flip” items from their display to those of the passengers.

The Concept You isn’t just a technological tour de force. Luxury abounds, but with a Scandinavian accent. The car’s exterior is inspired by the Danish design firm Georg Jensen. Inside, a wood floor is covered in a hand-tufted “area rug,” while leather, suede and fabrics — all tailored like a fine suit by Swedish fashion house Oscar Jacobson — cover the seats, door inserts and headliner.

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